ICYMI: Prada becomes the latest fashion brand to launch NFTs
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This Thursday, the shirts dropping on Prada's website will come with a free NFT that is designed like a pill capsule and backed up on the Ethereum blockchain. There will be 100 shirts and NFTs in total.Damien Hirst The NFTs will give owners exclusive access to perks and experiences, all of which will be revealed on Prada's new Discord server"Prada Crypted," which is set to launch on Thursday as well.
Many luxury fashion brands have also recently been experimenting with 'phygital' launches, which ties existing physical items with an NFT with utility or a digital experience on a blockchain game.
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