The budget retailer has been making changes over the past eight weeks and it says shoppers will see a 10% price cut in one department
Shoppers at Poundland could be in for a boost after it completed a makeover of its clothing departments. A total of 560 of its stores, including 56 former Wilko branches, are now stocking new clothing ranges powered by parent company Pepco Group.
Over the last eight weeks, every store that features clothing has now completed a significant move to double the amount of space dedicated to baby and increase kidswear by 50 per cent. For the first time those ranges also include Pepco’s kidswear brand Kukukid. On average, the move has enabled Poundland to reduce average selling prices by 10 per cent per cent as it takes advantage of the scale of Pepco Group’s buying power for its 4,600-plus stores across Europe. Customers will now see ranges change much more frequently now clothing is powered by Pepco with new products arriving each and every week.
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