See inside Daniel Fletcher's fall 2020 range that debuted today on LondonFashionWk's digital platform.
LONDON — Daniel Fletcher was never one to play by the rules: He first caught the industry’s attention in 2016 when staging an anti-Brexit protest in place of a traditional show to debut his eponymous label.
Today, he will present his fall 2020 range on the new London Fashion Week digital platform — by way of a simple look book — while the collection will simultaneously become available to purchase on his brand web site. WWD: What made you rethink the way you present your collections and why did you opt out of the London shows in January?
There are a number of pieces that came from my “Next in Fashion” collection, like the pink satin shirt inspired by traditional jockey outfits. It’s the first time that anyone will be able to buy those. There’s a lot of pieces [that] are hand-painted, like denim pieces and silk shirts with hand-painted edges that look almost like I’ve gone round with a Tipp-Ex . We’ve had a lot of fun in lockdown getting all those painted.D.F.: The benefit for me is that I work with a lot of factories in the U.K.
D.F.: What the show really did was remind me that I actually really love getting behind the sewing machine and the liberation of being able to start the day by drafting a pattern, cutting it out and then, by the end of the day, have a finished garment. It’s something that I haven’t been able to do since I was back at Central Saint Martins and it’s been really useful during this quarantine period where I’ve had to be doing samples myself.
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