Porsche's $100 million crusade to future-proof internal combustion.
Porsche is a brand with trouble ahead, but it's a little hard to spot. It's not in the financials: Since its IPO last September, the company's share price has jumped by more than 40 percent. Likewise, while many manufacturers struggled through the pandemic and subsequent global supply chain woes, Porsche's sales barely dropped, then surged, going from 272,162 in 2020 to 309,884 in 2022.
It's shelf-stable, storing easily in the same sort of can that you would use for normal gasoline. Pumps, hoses, and gaskets won't be affected, nor should any timing or compression changes be required unless your precious gem sups on race gas. Porsche's e-fuel even smells like the real thing, having the same sweet, acerbic effect on your sinuses as high-test of the fossil variety.And, yes, e-fuel gives off carbon dioxide when it combusts, just like the real thing.
Right now the plant is just in the prototype phase, operating with that single, 3.4-megawatt wind turbine. But, HIF Global plans a massive expansion, 300 MW of power from a field of wind turbines and a goal of 66 million liters of e-fuels a year, plus an estimated 400 jobs. Sperling's skepticism is certainly well-founded when it comes to whether this technology will ever massively impact the global economy. But, Juan Carlos Jobet told me, you have to start somewhere."How do you break the chicken and the egg problem? These projects are a good example of how you can do that. You sell the original production to a relatively small segment of the market that is willing to pay a high price.
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