Former sales director Ken Chong, who left his cushy six-figure job to open a nasi lemak stall, has seen some ups and downs in his brief two years in business.
Two years and two stalls later, hawkers Ken Chong and Sofie Tsoi are starting all over again at their latest location in Tanjong Pagar.
It has been months of upheaval for the husband-and-wife couple, who started selling nasi lemak after KenNo part of this story or photos can be reproduced without permission fromDespite being new to F&B, the duo garnered a pool of customers with their mod nasi lemak, which is served in sets with uncommon add-on options like house-made deep-fried pork belly and sambal petai.
They first set up shop at a quiet French Road kopitiam, but later moved to a more populated spot in Tiong Bahru, taking over the former Loo’s Hainanese Curry Rice stall. As luck would have it, that coffeeshop was sold in April this year, and Ken and Sofie had to look for another location again despite enjoying booming sales.A few months on, they shifted their stall to a newly renovated coffeeshop at Cantonment Road, and reopened for business on Sept 5. “I wanted to cater to the working crowd, so we moved to Tanjong Pagar,” Ken tells 8days.sg.
Despite an increase in costs for ingredients like rice, eggs and ikan bilis, he keeps prices unchanged at his new spot, starting from
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