'Polygon data: What it is and how can it be used? ' by xtract.io polygon locationservices
Location-based marketing is a powerful parameter that helps marketers and advertisers to leverage the user’s location for various purposes. Polygon data helps you identify the exact location and thus promote sales via discounts and coupons. Polygons can be created for stores within a venue, airports, malls, parking lots, etc., and the output can be delivered in the form of a text file, Geojson, or Shapefile.
Gone are the days of spray-and-pray advertising; marketers now are constantly looking for real-world insights to target audiences based on their behavior, interests, and traffic. Polygon data, an important metric in location-based marketing, is a powerful parameter that helps marketers and advertisers to leverage the user’s location for various purposes.
Using polygon data, businesses can collect insights about customers or competitors around the location or send push notifications, ads, text message alerts to the customers and promotes the brand.Polygon data helps you identify the exact location and thus promotes sales via discounts and coupons. Geofence can be created around a store, and app-based push notifications, SMS, or emails can be sent to the user’s mobile device whenever it crosses a marked store.
, an individual's global average time spent on the phone is 4.2 hours a day, up by 30% compared to two years prior. As a result, tracking the location of users is a booming metric for marketers and advertisers.Luckily, the world has slowly moved away from the “lockdown life” and started adapting to the “new normal,” which includes opening stores, expanding new business locations, shifting of locations, etc. Indoor mapping helps in the visualization of a place within a venue.
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