Jezebel investigates the increasing desperation and thirst of politics in a digital world.
I tracked down one of the writers of these emails to ask whether this is really necessary, and whether they’re in on the joke. Amy, a political campaign veteran and Democratic National Committee alum whose name we’ve changed for privacy, told me, in a way, yes—that people doing digital fundraising for politicians are very Online and understand the implications of some of these moments . But she insists that they don’t intend to make their emails risqué or sexually suggestive.
“I imagine that this started with like a ‘please comma first name’ situation, and that ups the ante to ‘PLEASE’—in all caps—‘first name.’ And then someone is like, ‘Oh, they did please in all caps! Let’s do ‘PLEASE, It’s urgent, first name,’” Amy explained. “It just keeps escalating.”Amy told Jezebel that, over time, the teams who work on email lists go to great lengths to figure out what email subject lines optimize better.
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