it was only a matter of time...
.” Whether such activities are “good” or “bad” tends to be in the eye of the beholder — they are heavily dependent on particular users’ own political perspectives.address vaccine hesitancy in local communities
“I can deliver to you a more credible messenger, who talks like you, acts like you…I can be really specific in sourcing suburban women in Detroit and African American men in Detroit, and show that content, those ads to each of those populations,” one progressive political strategist tells us. “To me it doesn’t matter how many followers they have, it’s about how many people would find them credible and a powerful messenger,” one campaign strategist says.
The influencers and the influencer marketing executives we spoke with tell us that platforms like Instagram have become more political in the last few years. Conservative and progressive influencers say major events like the COVID-19 pandemic, the murder of George Floyd and subsequent protests, and the 2020 election acted as catalysts for many of them to begin posting political content for the first time.
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