Polestar Opens Showroom Made Out Of Snow In Finland via insideevs.com
With a height of 39 feet , the freezing showroom was inspired by the minimalistic Scandinavian design of the Polestar headquarters in Gothenburg, Sweden, and built by the Finnish company Frozen Innovation after plans drawn by Polestar architects.
"The city of Rovaniemi is known for its wonderful design. We wanted to honor this by creating a beautiful work that was inspired by our brand's minimalistic and pure design language. The choice of building material was easy due to the location and our desire to use circular materials: of course, it had to be built from snow," says Polestar Finland's Marketing Manager Martin Österberg.
The Snow Space is the second Polestar Space in Finland and one of approximately 130 Spaces worldwide.
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