Polestar built a showroom out of snow in Finland at the Arctic Circle. It's a giant cube with thick snow walls.
. The Polestar Space – there are about 130"Spaces" worldwide – offers visitors test drives on a snow track. You can’t purchase a car there, since most Polestars are sold online using the “digital first” model.
Constructed with 105,944 cubic feet of snow from the Finnish ski resort of Ounasvaara, the “Snow Space” opened its doors on January 10. It features 6.5-foot thick snow walls and took approximately 20 days to build. The builder put up special molds for the walls, which were then filled with snow that was compacted.
Said Polestar Finland's Marketing Manager Martin Österberg,"The city of Rovaniemi is known for its wonderful design. We wanted to honor this by creating a beautiful work that was inspired by our brand's minimalistic and pure design language.” Guests can visit until February 26, when the cube will be dismantled and the snow returned to the ski slopes. But don’t you cry, Snow Space may be back again someday.
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