A new commercial for PokemonLegendsArceus includes a parody of the TV show Hell's Kitchen, with a puppet Munchlax eating all of the food on display.
A new commercial for Pokémon Legends: Arceus features a parody of the TV show Hell's Kitchen, with Munchlax eating all of the food meant for a competition. The newly-released Pokémon Legends: Arceus is breaking sales records during its debut week, and The Pokémon Company is keeping up the momentum with new commercials for the game.
Hell's Kitchen is a reality cooking show in which two teams compete with each other in different challenges, with members being periodically voted off by host and celebrity chef Gordon Ramsay. The individual contestants are aiming to win a job as a head chef, which means there is a lot of reality show-style backstabbing and arguments between the competitors. Meanwhile, Pokémon Legends: Arceus is a new entry in the Pokémon video game series, which is set in the ancient Hisui region.
The reason Munchlax has appeared in the commercial is that Pokémon Legends: Arceus is heavily connected to the Generation IV Pokémon games, as it's a prequel to Pokémon Diamond and Pearl. Munchlax is a popular baby Pokémon that debuted in Generation IV and it's the earlier form of the gluttonous Snorlax, so it makes sense that it would be used in a Hell's Kitchen parody. Munchlax can also be caught in Pokémon BDSP.
The idea of a Pokémon Legends: Arceus commercial parodying Hell's Kitchen might seem like a strange one, but the Pokémon franchise has a history of weird promotions. The idea of Pokémon interacting with the real world is something that has been happening since the commercials from the original Pokémania boom of the '90s.
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