For a while, it looked like 2020 would be a turning point in the war against single-use plastics. Then the coronavirus pandemic hit.
isn’t rooting for the collapse of the recycling business — but he is prepared to capitalize on it. Szaky, founder of reusable packaging startup Loop, is trying to persuade Americans to return to the days of the milkman, only this time shampoo, peanut butter and ice cream would arrive on doorsteps in specially designed containers and the empties returned for refills.
Loop works with brands including Procter & Gamble, Unilever, Nestlé and Mars to create durable packaging that Loop cleans and sells back to them. Kroger plans to begin selling Loop products in some of its West Coast grocery stores by the end of this year, and Walgreens stores on the East Coast will join next year, Szaky says. The company is valued at $100 million, with more than 100,000 customers so far on its online testing platforms.
went viral, people are angry” about plastic waste, Szaky says. “The other thing is, brands want to innovate and give consumers cool products.” “It's very problematic if it continues. That said, we are going to see bag bans come back, NGOs get louder, companies finding new materials or new ways to reduce plastic in packaging and new reuse models emerging with low or zero touch interfaces,” says, managing partner, Closed Loop Partners.
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