Plant-based 'chicken' is the alternative meat trend that will define 2020. Here's why. - Business Insider

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Plant-based 'chicken' is the alternative meat trend that will define 2020. Here's why. - Business Insider
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Plant-based 'chicken' is the alternative meat trend that will define 2020. Here's why.

Irene Jiang/Business InsiderKFC just launched a wider test of its Beyond fried "chicken," and El Pollo Loco just rolled out Chickenless Pollo nationwide.

However, the coronavirus pandemic is likely to affect the trend's momentum. Restaurants are struggling with government restrictions and a drastic decrease in traffic..Burger King launched Impossible Whoppers across the nation, and Beyond Meat's breakfast sausage debuted inBut the fervor for meatless "meats" isn't stopping with beef. 2020 is the year of the plant-based "chicken.

. Grocery-focused companies like Quorn and Gardein have had vegetarian "chicken" products in frozen aisles for a while now. However, it wasn't until this year that the protein started stealing the spotlight.was KFC and Beyond's wildly successful first test The fried nugget entered the scene accompanied by a slew of other plant-based "chicken" products. On March 5, El Pollo Loco rolled out its Chickenless Pollo nationwide. UK startup Daring Foods, which launched in the US earlier this year, just received a $10 million investment from Rastelli Foods Group, a meat-processing company.

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