The Pittsburgh Steelers hosted youth football camps in Ireland.
PITTSBURGH -- The Pittsburgh Steelers are in a dead spot in their offseason. Now that their minicamp is over, the team gets a brief summer break before training camp begins. With some time away from practices and team activities, the organization is using it to improve their global marketing and engagement efforts., the team is hosting American Football Youth Camps in Ireland. The first one was hosted in Belfast, with a second one held in Cork.
The event wasn't just a chance for the Steelers to slap their name on some global goodwill. It was also a chance for the team to showcase two of their players and give them the chance to interact with a completely new audience. Tagging along on the visit were tight-end Connor Heyward and wide receiver Calvin Austin III. The duo joined the trip to host the camps and take in the sights of Ireland.Once the camps began, both Heyward and Austin were heavily involved.
As the relationship continues and the Steelers build more engagement in Ireland and their other global markets, the opportunities continue to grow. There has already been speculation for months that the
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