Games for the NBA's Phoenix Suns and the WNBA's Mercury will be aired on local TV stations and their own streaming app.
The NBA's Phoenix Suns and WNBA's Phoenix Mercury are leaving behind cable TV, signing a deal with a local broadcast station owner and streaming service.
to air the entirety of their regular seasons on local broadcast networks available throughout Arizona. "I am incredibly excited to let you know that we have finalized and signed a deal that is an absolute game changer for our organization, our fans and the future of how we grow the game," Suns and Mercury owner Mat Ishbia said in an email to executives, viewed by CNBC. "In addition to being the first modern deal to go to exclusively over the air statewide, we are also building our own DTC product in partnership with Kiswe.
Bally Sports Arizona also airs the NHL's Arizona Coyotes and MLB's Arizona Diamondbacks regular season games. Diamond Sportsto the Diamondbacks, in a push to gain its streaming rights, prior to filing for bankruptcy. Diamondbacks games are still airing on the network while the battle plays out in court.
Regional sports networks in general have been under pressure as customers cut their pay-TV subscriptions and opt for streaming. The networks, including Bally Sports, have been launching streaming options at price points that many consumers balk at, but are not likely to upend the longstanding RSN business model.
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