Daily News | 📱Philly’s spot in a $16 billion global industry | Morning Newsletter
Candice Nyguen, 23, went to the Philadelphia Flower Show for free in exchange for a four-slide post with the hashtag #flowershowfriend.Microinfluencers have more followers than regular people but fewer than a celebrity — roughly between 10,000 and 100,000..
Cultural institutions like the Franklin Institute, the Kimmel Center, and the Philadelphia Museum of Art all work with influencers.“It’s fairly easy to make a few bucks, but it’s incredibly difficult to make a living,” said Emily Hund, a research affiliate at the University of Pennsylvania and author of the new book
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Philly’s microinfluencers and the $16 billion industry behind themThe Philadelphia Flower Show, along with many Philly institutions, work with microinfluencers to spread the word.
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Speculators build $16 billion bearish bet on Europe's banksShort sellers had amassed bearish positions worth more than $15.7 billion against European banks by Tuesday, after the collapse of Silicon Valley Bank sparked contagion fears and sent shares plunging, according to S&P Global Market Intelligence.
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Express-News relaunches politics newsletter as Texas Take with Jeremy WallaceThe Express-News is relaunching Texas Take, one of its longest-running and most-read newsletters, as Texas Take with Jeremy Wallace.
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