This will be the NBA’s 11th annual Lunar New Year campaign.
The matter intensified earlier this week after Chamath Palihapitiya, a 10 percent stakeholder in the Golden State Warriors, told his co-host during an “All-In” podcast, “Nobody cares about what’s happening to the Uyghurs, OK? You bring it up because you really care, and I think it’s nice that you care, the rest of us don’t care…I’m just telling you…a very hard, ugly truth. Of all the things I care about, yes, it’s below my line.
Tuesday’s game will be broadcast live on TNT and it will be available in China on Tencent and Migi. The Nets will coordinate with NBA China to distribute social and digital content pieces across the Nets’ and the league’s channels. In a statement, BSE Global’s John Abbamondi said that Tuesday’s game will be an opportunity for fans to learn about the Chinese New Year traditions “from across the world and right here within our community. We are excited to collaborate with Phillip Lim to showcase how fashion and sport can work together to connect different communities and individuals’ backgrounds.” BSE Global owns the Nets and the Barclays Center.
Fans are being encouraged to take their seats by 7:15 p.m. for the opening ceremony that will feature “The Joyous String Ensemble” taking part in the national anthem performance. Shuming Han will announce the starting lineups in Mandarin and Consul general Huang Ping of the Consulate General of the People’s Republic of China in New York will deliver an opening message.