The treatment is one of a number of new products that the company expects to bring in a combined $20 billion in potential annual revenue by 2030.
Pfizer said Friday that the Food and Drug Administration had approved its new ulcerative colitis pill etrasimod, which the company will market under the name Velsipity.
The FDA approved Velsipity to treat “moderately to severely active ulcerative colitis in adults,” it said. Ulcerative colitis is a chronic condition that can cause chronic diarrhea, among other symptoms. Pfizer said in a presentation last year that it projects global revenue from Velsipity in ulcerative colitis to peak at between $1 billion and $2 billion. It is one of a number of new products that the company expects to bring a combined $20 billion in potential annual revenue by 2030.
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