Peter Sealey, the former global chief marketing officer of The Coca-Cola Company who spent six years working with Columbia Pictures, died Dec. 15 in Palm Springs, Calif. due to complications after …
Over the course of his career at Coke, Sealey famously produced the “Always Coca-Cola” campaign, which iconized the brand’s polar bear mascot.
“People would call our offices and ask when that commercial would air again so they could see it,” Sealey previously said in aSealey remained with the company until 1993, when he left to pursue alternative career paths as a global speaker, a consultant and an expert witness. He also went on to advise other businesses like Sony Corporation and the United Parcel Service.
Simultaneously, Sealey shared his knowledge in a university setting as a professor at Stanford University and the University of California at Berkeley. He also returned to teach at the Drucker School of Management at Claremont Graduate University, where he formerly received his PhD in information technology.
Outside of the classroom, Sealey’s philanthropic efforts include donations to Palm Spring’s Eisenhower Hospital and the International Program on Negotation at the Harvard-affiliated McLean Hospital. He also endowed the Peter S. Sealey Marketing Professorship at the University of Florida, where he received his undergraduate degree, as well as the Peter and Elizabeth Sealey Adoption Center at the Palm Springs Animal Shelter.
Sealey is survived by his wife, Elizabeth Sealey; his daughters, Caran Fisher and Rainey Temkin; his step-daughters, Katharine Rue and Jane Rue-Ionita; his son-in-laws, Mike Fisher, Andrew Temkin and Sergiu Rue-Ionita; his five grandchildren; and his cherished dogs, Megan and Franky.
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Peter Sealey Dies: Columbia Pictures Marketing Head Was 82Peter Sealey, a former Columbia Pictures president of global marketing during the studio’s release of 'Ghostbusters,' 'Tootsie,' 'Stand By Me' and 'The Karate Kid,' died Dec. 15 from complications following a fall. He was 82
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