We love to see it Pete.
The new campaign debuted on Monday, Sept. 20, and the Canadian brand introduced a star-studded lineup, including Pete Davidson, Emily Ratajkowski, and Adwoa Aboah. The trio are captured going fishing in a whimsically surreal cityscape, all while gearing up in the latest winter essentials.
Though this may be the first official photo campaign starring Davidson, who’s seen wearing Moose Knuckles’ Oar River and Naufrage jackets, theand modeling in a video campaign with the brand. Ratajkowski is seen modeling the Comptoir Puffer and Tracadie Jacket, while Aboah stunned in a Gataga Puffer and Afton Vest. The Fall 2021 campaign also marks a new direction for Moose Knuckles upon last year’s hiring of its creative director, Brody Baker.
“In the past 24 months, Moose Knuckles has had significant global growth, and our increased presence on the world stage has helped us refine our brand image. But our story will never change — Moose Knuckles will always be synonymous with luxury outerwear engineered for the Canadian tundra and designed for the city,” Baker shared with NYLON in an exclusive statement. “However, what will change, is how we bring that to life.
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