PETA Will Pay For Wienermobile's Stolen Catalytic Converter If Oscar Mayer Makes It A Veggie Wiener On Wheels | Carscoops carscoops
PETA says that the move would help Oscar Mayer cash in on the growing craze for vegan “meat” products, claiming that the veggie dog market grew 20 percent in 2022. It also points to Kraft Heinz’ own exploration into the plant-based food market.Indeed, the company announced in February 2022 that it had partnered with TheNotCompany to create plant-based alternatives to its brands’ products. As part of the partnership, Kraft Heinz hinted that Oscar Mayer would be working on a vegan Not Hot Dog.
It’s unclear how much a catalytic converter replacement for a food-shaped truck costs, specifically, but in cars, repairs that stem from a stolen catalytic converter can cost. Not only are the parts expensive, but repairs can be time-consuming and difficult. That, though, is apparently not enough to convince the Kraft Heinz corporation.
“We received the letter, and respectfully declined their offer as our Wienermobile is all fixed up and back on the road,” the company said in a statement to Carscoops, adding, though, that it would have new plant-based food options, if not transportation options, in the year ahead.
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