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WASHINGTON — Perkins, which started in 1958 as a pancake house in Ohio, is rebranding with a new name and logo, redesigned restaurants and revamped menu items. the chain announced on Tuesday
. The 66-year-old company's website and social media channels are already sporting the new look and guests will start seeing the brand refresh beginning next week on signage inside current locations. Perkins will also be introducing a"vintage fresh" new restaurant design. The first of these redesigned restaurants is scheduled to open in Orlando in late 2024, the company said. The rebrand includes revamped menu items, more value offerings and the addition of a loyalty program coming soon. ThePerkins will be adding some new menu items including double decker burgers, like the double bacon avocado crunch burger.
"Our rebrand is way more than a new logo and descriptor," Toni Ronayne, President of Perkins American Food Co., ."This is a declaration of our values, our food and our roots, by showing how modern American hospitality comes to life. We’re always stepping forward and evolving, just like the communities we serve.”The redesigned interior look for the “vintage fresh” new restaurant design that Perkins plans to introduce.across the U.S. and Canada. While Minnesota is home to nearly a sixth of all Perkins restaurants, there are locations in 32 states.
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