PepsiCo will acquire Rockstar Energy in a $3.85 billion deal. Here's what you need to know.
Total energy drink and energy shot sales in the United States grew by 29.8% from 2013 to 2018, reaching an estimated $13.5 billion in sales last year, according to Mintel data. Energy drinks, which represent 92% of the energy market, are entirely responsible for that growth, Mintel found.
"As we work to be more consumer-centric and capitalize on rising demand in the functional beverage space, this highly strategic acquisition will enable us to leverage PepsiCo's capabilities to both accelerate Rockstar's performance and unlock our ability to expand in the category with existing brands such as Mountain Dew," said PepsiCo Chairman and CEO Ramon Laguarta.
Centerview Partners acted as financial advisor to PepsiCo. Gibson, Dunn & Crutcher acted as lead counsel to PepsiCo. Goldman Sachs acted as financial advisor to Rockstar, with King & Spalding acting as Rockstar's legal counsel.
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