The new logo will debut in North America this fall, coinciding with the soda’s 125th anniversary.
The font, while new, is visually similar to the one used in an older bottlecap logo, and is once again inside the “globe.”
“We designed the new brand identity to connect future generations with our brand’s heritage, marrying distinction from our history with contemporary elements to signal our bold vision for what’s to come,” saidConsumer research had indicated that the brand’s older logos from the 20th century, mainly the 1970s and 1980s, had greater appeal and staying power,The new logo will debut in North America this fall, coinciding with the soda’s 125th anniversary — the soda was first named• Brad Matthews...
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Pepsi has a new logo | CNN BusinessIf someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word 'Pepsi,' probably, in that globe.
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'Bold and confident': Pepsi has a new logoIf someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word 'Pepsi,' probably, in that globe.
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