Joe is a regular freelance journalist and editor at Creative Bloq. He writes news and features, updates buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies.
need to be simple but powerful to make an impression in the brief time that people spend looking at them. That's what British Airways is aiming for in its latest campaign, dubbed 'Windows'.
The OHH campaign comprises 11 billboard posters that each show someone looking out of a window on a BA flight. And that's all. The British Airways logo is partially visible, so we know what the brand is, but there's no other text. It's epic in its simplicity, but some are wondering what the message is.
Co-founder Nils Leonard said: “Only truly iconic brands can say less. The magazine you notice most is the one with the least on the cover, the same is true of posters. We’re proud to share our latest outdoor with our partners — capturing the magic of that window view in a new place, the many different faces that board a BA plane — each and every one a British original.
The new outdoor series follows on from a film released earlier this month. Emmy Award winner and Grammy nominee Miles Jay directed the film while Groove Armada vocalist Saint Saviour curated the music.
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