Dasha Kennedy (brokeblackgirl_) creates safe spaces for women left behind by traditional financial advice. She spoke with CharlotteCowles about avoiding “shiny red ball syndrome” and the strategies that worked for her
Dasha Kennedy started the Broke Black Girl asin 2017 after a disastrous meeting with a financial adviser. At the time, she was 29 years old, newly divorced, and navigating single parenthood with two young sons. She’d been working in finance for a decade, but most of the advice she’d seen in the industry wasn’t applicable to her or many people she knew. So she decided to merge her professional and personal experiences by sharing her own struggles in a public forum.
If he had just asked me, “Why are you spending so much money on food?” Then I would have told him, “I’m recently divorced. I no longer have transportation. I live in a food desert. The closest place to buy food is a local convenience store where the food is three times the price of a grocery store or fast-food places. So to make sure that my children and I eat, those are the options that I have.
I wanted to ask these questions publicly, and share some of the strategies that were helpful to me. Within the first few months, thousands of people joined the community. They were looking for a safe space to kick-start their personal finance journey, but to feel seen in the process as well.I started breaking down all of my financial goals into small increments. Instead of focusing on monthly or yearly goals, I focused on actionable steps that I could do each day.
Being on social media and having a large platform, there is a lot of pressure to show glitz and glam and luxury, to prove that you have money through materials. I try to show other priorities. That car I paid off, it’s in my garage now. I didn’t go out and buy a new one. If I wanted to purchase a home, I could, but I still rent because of other things that are more important to me.
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