Peloton teases its first connected rowing machine
. Blind and low-vision users will get to navigate the Tread's interface through the Google TalkBack screen reader. And you'll finally have the option to track cycling, running and other workouts through the Peloton app. You won't have to participate in a class just to have exercise count toward member challenges and streaks.
The expansion comes just days after Peloton revealed a massive $751.1 million loss in its latest quarter, not to mention dropping revenue. The company has been struggling to adapt to the pandemic recovery as people return to gyms and the office, and the combination ofand the Guide camera hasn't done much to turn things around. The rowing machine is a gamble in that regard, as Peloton is clearly hoping more aggressive investments now will pay off in the long term.
With that said, it may be a shrewd move. The smart rowing machine market is relatively small, with brands like Echelonleading the pack. Peloton might carve out a signification position in that market through name recognition and its well-known classes. All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
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