The parent company of Peet's Coffee, JDE Peet's, has decided to stay in Russia despite many other Western brands pulling out following Russia's invasion of Ukraine.
"We might not have said what people wanted to hear at the beginning, but we are taking a very authentic and honest approach," Simon said.
Two cups of coffee on a table in a Peet's Coffee store, one of which is latte and the other is black coffee. Since 2017 when Peet's Coffee opened its first store in Shanghai, it has opened about 80 more stores in China, and with a double-digit growth Unlike Starbucks, JDE Peet’s has decided to stay in Russia and create a strategy that cooperates with the many international sanctions in Russia and complex supply chain issues.
At the beginning of March, shortly after Russian forces invaded Ukraine, Starbucks joined a growing list of corporations that suspended all business activity in the country. At the time, then-CEO Kevin Johnsonthat the company condemns "the horrific attacks on Ukraine by Russia." Johnson said the company's licensed partners agreed to "immediately pause store operations" while continuing to support the 2,000 Russian employees "who depend on Starbucks for their livelihood."
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
Why This Coffee Giant Is Staying Put in RussiaThe owner of Peet’s Coffee is renaming a major brand, rejiggering supply chains and hitting back at those who say it should exit the country.
続きを読む »
Opinion: To end Ukraine conflict, Western companies must exit RussiaCorporations that stay provide tax revenue that fills President Putin’s war chest.
続きを読む »
Suspected spies for Russia arrested in UK; Russia's central bank hikes rates to 12%At least three were killed and more injured after Russia launched a large-scale overnight air attack on Ukraine's Lviv and Volyn regions.
続きを読む »
Rapid growth in coffee shops and competition presents a challenge for small independent coffee shops in IndonesiaIn the midst of Indonesia's burgeoning coffee shop scene, a formidable challenge has emerged for independent establishments, according to research in the International Journal of Productivity and Quality Management. Many of the problems and their solutions percolating through could well provide lessons for independent businesses in other sectors across the region as well as elsewhere.
続きを読む »
With Tepito Coffee, Richard Cabral brings East L.A. to PasadenaA former gang member who left his criminal past behind, Richard Cabral has found success in Hollywood. His next move? A coffee shop in Pasadena.
続きを読む »