NBC is bringing further synergy to streamer Peacock with the addition of all-day access to the broadcast network for paying customers. For Peacock Premium Plus customers, users who pay for the upgr…
For Peacock Premium Plus customers, users who pay for the upgraded, ad-free version of the NBCUniversal platform, a 24/7 livestream for their local NBC affiliate station will launch beginning Nov. 8 and be available in all 210 markets by Nov. 30.
This livestream will offer real-time access to NBC’s local news, sports and weather, based on your local market, but also nationwide, daytime and primetime programming, including the “Today” show, “The Tonight Show Starring Jimmy Fallon,” and all of NBC’s primetime programming. Per Peacock and NBC, “As early as today, Premium Plus subscribers will begin to see their NBC local affiliate channel livestream appear on Peacock as part of the soft launch, with all stations officially launching on November 30.
“Our NBC Affiliate stations are trusted destinations for our viewers to be entertained and informed,” Eric Meyrowitz, executive vice president of Hearst Television and chair of NBC Affiliates Board, added. “This partnership elevates our commitment to our audiences by giving them another place to receive our local and NBC broadcast programming alongside Peacock’s original and unique content.”
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