Library content has been the cornerstone of nearly every streaming service, and PeacockTV — like Disney+ and HBO Max — has been busy assembling 15,000 hours of back-catalog content
'Law & Order: SVU' repeats may help provide a key launchpad for Peacock, which will no longer have the Olympics from which to build.
"To lose the Olympics as a launch platform makes it much higher risk that the platform is not successful at launch, especially because they're late," says Needham & Co. entertainment analyst Laura Martin. "They waited for the Olympics, which means they're after HBO Max and after Disney+." Peacock will send out a small trial balloon when it stages a soft launch for certain Comcast subscribers on April 15, offering a limited version of the service that just has library programming. That launch will come when much of the country is still sheltering at home as part of the effort to "flatten the curve" of the coronavirus, a period during which Nielsen estimates content consumption could rise by as much as 60 percent.
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