Honey's product discovery tools can help PayPal attract consumers earlier in the purchase funnel and secure more sales:
— is expected to close in Q1 2020 and will see Honey maintain its brand, with cofounders George Ruan and Ryan Hudson continuing to lead the team.
And it may be able to convince more of its 24 million merchants to integrate with Honey so it can provide users with more deals, possibly making it more attractive. This would be particularly impactful for Honey's mobile app, where consumers can shop products from over 200 merchants and find deals for their products, if it can encourage more merchants to make their items available on the platform, which could make the shopping tool much more valuable for consumers.
Many of PayPal's services are focused on checkout and payment, so acquiring Honey, especially if it integrates Honey's offerings into its own platforms, could give it new utility for consumers since they'd be able to conduct the entire shopping journey with PayPal. And PayPal can potentially capture more volume by being present at the beginning of the purchase process, as it could set Honey's services up to feed into its relevant checkout and payment options.
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