Payment giant PayPal has offered to buy digital pinboard site Pinterest for $45 billion, a combination that could herald more tie-ups between financial technology and social media companies in e-commerce
PayPal's offer represents a 26% premium to Pinterest's closing price of $55.58 on Tuesday and it is equivalent to 62 times the social media company's earnings before interest, taxes, depreciation and amortization over the last 12 months, according to Eikon.
Pinterest is at a crossroads after co-founder Evan Sharp announced last week he would step down as chief creative officer to join LoveFrom, a firm led by Jony Ive, the designer of many Apple IncSharp founded the online scrapbook and photo-sharing platform in 2010 with Ben Silbermann, who is the San Francisco, California-based company's chief executive officer, and Paul Sciarra, who left in 2012.PayPal had been looking to boost its e-commerce offerings in recent years through acquisitions.
Analysts said the PayPal-Pinterest deal talks highlight the potential for other social media and fintech companies to join forces to capture swaths of the e-commerce market.
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