Patagonia and Amazon are among the brands and retailers spotlighting repair and thrift at SXSW 2023.
“Art is special but there’s a place in the world for craftspeople,” said Anne Graham, a Patagonia Worn Wear repair technician, while fixing a hole in a jacket pocket at the event. Graham has been with Patagonia’s repair center since 2015. Technicians Claire Beaumont and Evan Franz were also in town from the West Coast conducting repairs at SXSW and raved of the service from an employee viewpoint.
In another sustainability-billed event, ethical retailer Fashionkind and luxury resort Auberge hosted an intimate cocktail gathering at the Commodore Perry Estate, Auberge Resorts Collection last Saturday. The event drew namesakes such as Judy Greer and Stacy London, among others., also made a sustainability play. The e-commerce giant partnered with thrift marketplace platform Goodfair to hand out SXSW-themed merch printed on thrifted denim jackets from Goodfair.Prime event.
“This partnership is significant for several reasons,” Topper Luciani, founder of Goodfair, said to WWD. “First, Amazon is known for owning every supply chain except this one. It’s exciting to see them work with a company that aligns with their customers’ values around sustainability and ethical fashion. Additionally, the younger, hipper crowd at SXSW resonates more with sustainability and thrifting.
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