Paris Couture Week will host its first-ever digital showcase in July.
LADIES FIRST: Flipping the traditional order of its fashion calendar, the Fédération de la Haute Couture et de la Mode said it would stage an online version of Paris Couture Week from July 6 to 8.
“This event will be structured around a dedicated platform. The principle of the official calendar is maintained,” it said. Megabrands and independent designers alike have been grappling with how to replace physical runway shows, long the dominant model for unveiling collections.Paris Couture Week had been gaining momentum in recent years, with a growing number of women’s ready-to-wear brands staging off-calendar presentations to take advantage of the lighter schedule. Last season Bouchra Jarrar returned to the official couture calendar and Julie de Libran was among the invited members.
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