Katrina Kowalski was most recently vp of content for Pluto TV and Paramount+ in Canada.
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Anna Priest, head of Paramount+ for the U.K. , and Katrina Kowalski, senior vp, international content programming and acquisitions for Pluto TV.for the U.K. market. She now reports to Marco Nobili, executive vp and international general manager of Paramount+ who unveiled her appointment to staff in an internal memo.
As CMO, Priest worked on the successful launch and growth of Paramount+. In her new role, she will “define the strategic vision” for Paramount+ in the U.K. and Ireland, while “leveraging partnerships to identify growth opportunities for the streamer,” the company said. “Content, marketing and distribution for Paramount+ in the U.K. will now dual report into Anna and their functional leadership.
Among other work, Kowalski supported the Canadian arrival of Pluto TV in December through a partnership with Corus and was instrumental in the commissioning of Canada’s first development slate for original content. In her new role, she will lead Pluto TV’s content strategy, programming and content partnerships in all markets outside the U.S., with Pluto TV’s regional content leaders dually reporting to her and to the regional heads of streaming in their respective markets.The Best Early Fall Prime Day Deals on Amazon’s Latest Devices, From Tablets and TVs to Smart Home GadgetsThis ‘Bundle Deal’ Gets You Disney+, ESPN+ and Hulu Together for $13: Here’s Where to Score the Offer Online.
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