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Paramount Global Signs First Look Deal With LL Cool J’s Rock The Bells, Leads $15 Million Funding Round

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Paramount Global Signs First Look Deal With LL Cool J’s Rock The Bells, Leads $15 Million Funding Round
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LL Cool J’s Rock The Bells said Paramount Global, along with Raine Ventures and Irving Azoff of Iconic Artists Group, led a $15 million funding round for the hip-hop platform, which has also s…

, along with Raine Ventures and Irving Azoff of Iconic Artists Group, led a $15 million funding round for the hip-hop platform, which has also signed a first look deal with Par.

The fresh funds will help scale the three pillars of the business – content, commerce and experiences — including creating more long-form projects, launching retail partnerships and experiential events, and expanding in Europe. It will also grow its annual Rock The Bells Festival.Channel 5 Finds New Home For Upcoming Jane McDonald & Susan Calman Projects Following VIS Unscripted Closure

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Paramount Global Leads $15M Investment in LL Cool J’s Rock The Bells, Inks First-Look DealParamount Global Leads $15M Investment in LL Cool J’s Rock The Bells, Inks First-Look DealRaine Ventures and Irving Azoff also invested in the hip hop brand in the Series B round.
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