From TikTok to virtual tours, these artists are drawing crowds during the Covid-19 shutdown: Celeb100
riana Grande’s list of titles over the years has included Nickelodeon star, YouTube sensation and powerhouse vocalist. Now she’s adding another—meteorologist—if a recent video is any indication. Donning her iconic long ponytail and white graphic eyeliner, she appears to be giving a report from inside a Beverly Hills building while holding a Weather Channel umbrella to shield herself from an unlikely downpour.
Grande, Scott and Drake leveraged their most valuable assets—social media and their obsessive fan bases—to speak out about #BlackLivesMatter after laying the groundwork for a necessary shift in release strategy: creating interactive musical experiences that fans can participate in from home. Before collaborating with Gaga, Grande teamed up with Justin Bieber and their shared management team to create a music video for their first-ever duet, “Stuck With U.” Inspired by living in social isolation during Covid-19, the song was released on May 8 to benefit the First Responders Children's Foundation.
In the video, an animated figure of Scott soars through space as multi-colored meteors and stars pulsate to the beat. The virtual venue drew in more than 27 million viewers over the course of five “tour dates” in three days.
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