Pandora is expanding their lab-grown diamonds range with three new collections, and bringing on Pamela Anderson, Precious Lee, Grace Coddington and more for the campaign.
Called "Diamonds for All," the new campaign encourages jewelry lovers to rethink how they view diamonds, from special occasion items to everyday pieces. "Our diamonds are not for the few, for a once-in-a-lifetime occasion, or only for giving. They represent personal meaning that each of us can create,” says Mary Carmen Gasco-Buisson, Chief Marketing Officer of Pandora, in a press release.
Pamela Anderson — who stars in the campaign alongside model Precious Lee, legendary fashion editor Grace Coddington, American Sign Language performer Justina Miles, and others — is a fan of the brand's message. "I like the fact that these are lab-grown diamonds, and knowing the jewelry is crafted from recycled silver and gold makes me feel good about wearing it," says Anderson, adding that choosing sustainable jewelry "is actually the more radical, kind-of-glamorous move.
The three new collections include Pandora Nova, a four-prong setting that is designed to best showcase the diamond; Pandora Era, which reimagines classic bezel and prong settings with "a unique Pandora take;" and Pandora Talisman, whichIn the campaign, Anderson and Lee are draped in various pieces from the collections, including multiple diamond rings.For her part, Coddington wears an armful of bracelets, stacks of rings, and subtle earrings.
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