Jamie Zaninovich has been the conference’s No. 2 for nearly a decade. He will depart for the private sector.
Pac-12 deputy commissioner Jamie Zaninovich is leaving the conference this week after nine years to become managing director at TrailRunner International, a global strategic communications firm.
Friday will be his final day. However, his first consulting project at TrailRunner will be to advise the Pac-12 on the media negotiations, expansion and basketball strategy. Its clients include the Dallas Cowboys, Buffalo Bills, Oakland A’s and, on two previous occasions, the Pac-12. A former member of the NCAA Tournament selection committee, Zaninovich also oversees Pac-12 men’s basketball. He played a leading role in several strategic endeavors, including the move to a 20-game conference schedule, the implementation of non-conference scheduling standards and the creation of the series with the Southwestern Athletic Conference.
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