Ozwald Boateng has given new meaning to runway design with the debut of his first clothing and accessories collection for British Airways staff.
Over the past four years, he’s treated the job like a high-security mission, shadowing BA staff in their various roles; conducting “secret trials on the air and ground,” and polling more than 1,500 employees about fit and comfort, according to BA. Sean Doyle, British Airways’ chairman and chief executive officer, said the uniforms represent the brand and “the very best of modern Britain, helping us deliver a great British original service for our customers.
Women can also wear a jumpsuit as part of their uniform, which BA described as “an airline first.” Boateng has also created tunic and hijab options for female staff. The jacquard fabric on the tailored clothing features a variation of the airline’s signature blue and red, ribbon-like speedmarque.
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British Airways Staff Can Now Wear Jumpsuits and HijabsAfter a five-year redesign effort led by British designer Ozwald Boateng, 30,000 frontline staffers working for British Airways will be dressed in new uniform options that include hijabs and jumpsuits for women by the summer of 2023.
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This airline has new designer uniforms -- including jumpsuitsBritish Airways has announced a new uniform for its staff for the first time in nearly 20 years. The new threads, designed by Ozwald Boateng, include a jumpsuit for female crew members.
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