Emma Chopova and Laura Lowena have prioritized building a solid business, and it's paying off.
With regard to that statement, Lowena confessed that at that time they simply “couldn’t afford to do a show.”
Now, the brand is selling to more than 60 stockists worldwide, including Ssense, Nordstrom, Dover Street Market, LN-CC, and 10 Corso Como, and its output tripled in the past year, according to Chopova. Chopova added that “It’s really hard to understand when you’re taught for seven years on fashion design and you’re suddenly thrown into numbers and cash flows. The truth is that when you’re young, it’s hard to trust people with that kind of thing because not everyone always has your best interest. And family definitely does.”Getty Images
The new collection, titled, “Rose is a rose is a rose is a rose,” which is a quote from a Gertrude Stein poem, will be a celebration of their Bulgarian roots. “We mic’d up lacrosse players over the top of Bulgarian folkloric music and metal. So it’s gonna be intense music. And there’s a lot of sportswear and uniform references. We have these knitted tinsel lacrosse jerseys and lacrosse stick bags,” said Chopova, who was born in Sofia, Bulgaria, and who had lived in New Jersey from the age of seven.
“I lived in Peckham, and she lived in Brockley. And we traveled south together. We would get on the train at 10 o’clock at night together going back home from King’s Cross,” Lowena recalled.
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