The recent round of trade shows here during men’s collections saw the return of buyers from Asia and a buoyant atmosphere with traffic back in force.
“We’re thrilled to be in the Marais, in this new, slightly atypical venue,” said Tranoï president Boris Provost, adding that the organizer will renew the experience at the same venue in June. “It’s a logical follow-up to the Palais de Tokyo, and it allows us to be close to the showrooms. People who have come for the fashion shows have stayed to look around, a lot of influencers notably, and that is a new visitor profile for us.” Around 50 labels were showing in the space.
Brands showing included Japanese indigo specialist FDMTL, which previously showed at Man. “Tranoï was trying to change its way of showing, and that was interesting for me,” said founder Gaku Tsuyoshi. “I was happy with Man but I thought I should do something different.” One buyer who was happy to walk the Paris trade shows again was Neiman Marcus’ Bruce Pask. “Overall, it’s been a really strong season. The energy at the trade shows were vibrant and lively, and I was happy to see so many people in attendance excited to explore the various vendors,” he said. “There was a nice correlation between London Show Rooms and Tranoi. It was a really good fit.”
Over at Man, at the Pavillon Vendôme, around 80 brands were present. “Man/Woman was very busy,” Pask said. “People are looking at these clothes and shopping these brands because of the great, global variety. I was also happy to see a lot of Japanese manufacturers back here, because it’s been difficult since they weren’t able to travel.”-maker from the U.K., which normally exhibits at Pitti. “The Japanese buyers requested that we did Man,” explained partner and designer Karina Griffin.
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