Outdoor Voices is opening its tenth store on Friday. It's the buzzy retailer's new Manhattan flagship location and second store in New York City.
The store is located in the Flatiron District, near competitors like Lululemon and Athleta, a strategic move as Outdoor Voices looks to take over more of the athletic wear market. "We really wanted to come to Flatiron not only because of the volume of people that are here, but also because of the fitness enthusiasts that have popped up here and all the classes," an Outdoor Voices spokesperson told Business Insider. Sign up for Business Insider's retail newsletter, The Drive-Thru.
The store is located in the Flatiron District, near competitors like Lululemon and Athleta, a strategic move as Outdoor Voices looks to take over more of the athletic wear market. "We really wanted to come to Flatiron not only because of the volume of people that are here, but also because of the fitness enthusiasts that have popped up here and all the classes," an Outdoor Voices spokesperson told Business Insider. Sign up for Business Insider's retail newsletter, The Drive-Thru.
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