SevenYays have become so popular they are already looking to expand
Everyone remembers the excitement of cracking open the doors of your advent calendar as a kid each morning as you eagerly count down the days to Christmas. Over the years, advent calendars have even become premium with the likes of big named beauty brands and gin calendars growing in popularity every year.
READ MORE: The historic Manchester tea room crowned among the best in the UK that visitors hail 'magical'Coming a long way from traditional chocolate calendars, what really intrigued me about the SevenYays calendar is that you could customise your own box with a choice of over 400 gifts - or Yays - to choose from. Your personalised calendar can include sweet treats, candles, your favourite tipple, and jewellery to name just a small sample of gifts.
While hand selecting each gift to create your personalised box is, in my opinion, the best thing about these calendars, for those who are uncertain about what to select, you can pick from a selection of carefully curated pre-made Yays boxes from categories such as Seven Days of Spa, Seven Days of Birthday Fun, Seven Days of Kindness, Seven Days of Blokey Bliss and so much more.
“We knew from our own observations that advent calendars over the past five to 10 years had become increasingly prevalent and premium. People these days would think nothing of having a birthday week or month, and there was nothing really that reflected that in the market, so essentially we asked Anna if we could borrow her idea and turn it into something,” Andrew said.
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