While 'Barbenheimer' has launched a million memes over the past month, culminating in the launch of both movies this weekend, the simultaneous critical, audience and b...
There are jokes that with these kind of inflated budgets for movies and shows that do not look or feel like they’ve earned them, that the MCU must be some sort of money laundering scheme. That seems…unlikely, but I do wonder if this signifies the beginning of the end for superhero IP dominance. Disney has already said they’re scaling back their Plus Marvel series that have diluted the brand.
It now feels like we are far, far away from the bleak times of COVID lockdowns where the idea of movie theaters was supposedly not going to survive the pandemic, as can’t we all just watch the stuff at home? No, actually, people still do want to go to the movies if they’re good enough. Barbie is still a brand IP but Mattel let Greta Gerwig do whatever the hell she wanted with the script.
There have been far too many superhero misses to count in just the last two years alone. Shazam, Black Adam, The Flash, Quantumania, Love and Thunder, Secret Invasion, compared to just a few hits. And not just critical misses, The Flash, for instance, is now one of the biggest bombs in the history of the medium. This feels like uh, a flashpoint for the superhero manufacturing industry.
Barbenheimer is not something that can be artificially replicated, but it does feel like a turning point for the movie industry, away from the pandemic, away from superheroes and Star Wars being the majority of box office hits. We’ll see if it lasts.
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