Target's announcement to close its stores on Thanksgiving sends a powerful message about the company's values at a time when Americans are rethinking their approaches to work, writes karaalaimo for CNNOpinion — and this benefits customers, too.
Kara Alaimo, an associate professor of public relations at Hofstra University, is the author of"Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication." She was spokeswoman for international affairs in the Treasury Department during the Obama administration. Follow her on Twitter @karaalaimo. The opinions expressed in this commentary are solely those of the author. View more opinion at CNN.
Every retailer in the nation should take note of Target's bold announcement this week that it will never again open its stores on Thanksgiving. The company's chief executive, Brian Cornell, said he made the decision after employees told him they wanted to spend the holiday with their families -- which is, of course, exactly where they should be.Kara Alaimo The move to prioritize the well-being of Target's staffers sends a powerful message about the company's values at a time when Americans are rethinking our approaches to work. And, whether customers realize it or not, this benefits them, too.
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