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With millions of followers to her name, Lil Miquela is the face of the “virtual influencer”. However, her influence may have its limits.Branded as “the first Western virtual influencer to have achieved global success” Lil Miquela made her debut on Instagram in 2016. Named Miquela Sousafascinated many with her human-like appearance causing many to speculate if she was a marketing stunt, based on a real person, or something else entirely.
However despite the recent success, some reports state that Lil Miquela seems to have lost her splendor. Her TikTok account has been inactive since November 2022, her YouTube channel hasn’t been updated in two years, and her Instagram account only posts three times a month, with a significant drop in fan engagement. LUXUO dissects what brought on the fall of the virutal influencer.Oftentimes, the ethics of these Ai-generated characters come into play. Case in point, Shudu Gram.
Celebrities are also moving towards AI. Meta is paying one top creator as much as USD 5 million over two years for six hours of work in a studio to use their likeness as an AI assistant. For example, Kendall Jenner’s likeness is used for Billie, who is portrayed as a big sister to give users advice. And Tom Brady plays Bru, a chatbot for debating sports. Billie is one of Meta’s 28 AIs that can communicate with you on Instagram, Messenger, and WhatsApp.
Miquela also stands for the fear-ridden idea that humans may be replaced with artifical intelligence. This is a TikTok trend we are already seeing as more “real life” influncers are impersonating “non-player characters” or NPC. Users livestream themselves acting like an “NPC” with pre-written dialogue—complete with nonsensical phrases like “ice cream so good” used in response to gifts given by their audience.
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