Lurking beyond Apple, Google, Meta and TikTok, an overlooked industry is selling your personal information.
Californians are more aware than most when it comes to the privacy problems linked to tech giants headquartered in their backyard like Apple, Google, Meta and TikTok. However, lurking in the shadows is the overlooked data broker industry, which has become a multibillion-dollar business, primarily fueled by the collection and sale of your personal data.that continues to crest to this day.
These companies know incredible amounts of information about us, including our online behavior , our preferences , our income and addresses , and — thanks to ubiquitous tracking on mobile devices — even our Since consumers often have no direct contact with data brokers, they might not realize these entities exist, let alone that they have detailed dossiers about them that include countless data points.
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