Op-Ed: If states don’t coordinate lockdown procedures immediately, our future is grim (via latimesopinion)
As the COVID-19 pandemic continues to ricochet across the country, the need for a coordinated response has never been more urgent. But since there is no coordination at the national level, it falls to governors to create at least a coordinated regional response to tamp down the spread of the coronavirus.by our team in the Social Analytics Lab at the MIT Initiative on the Digital Economy shows why coordination across large geographic areas is critically important.
We take cues from our social media connections on what to believe and how to act. When we see our friends having barbecues on Instagram, we begin to think it might be safe to gather with friends. When we speak to our parents over Zoom in distant states, we may tell them to wear masks and stay home.At scale, these digital connections move the needle — even more than local policy or geographically proximate travel.
We collected the mobility data through a collaboration with Facebook’s Data for Good initiative and SafeGraph’s COVID mobility research program. We measured connections over social media using an index of the degree to which different U.S. counties are socially connected on Facebook.
Myrtle Beach, S.C., reopened in mid-May and spent millions to promote tourism with advertisements and marketing campaigns targeting states like Ohio, Georgia, New York and New Jersey. Just two weeks later, the town and the surrounding county startedOur work also gives governors a way to coordinate their policies in the absence of national guidance.
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