Britons spent a record 1.2 billion pounds ($1.5 billion) online buying groceries during a four week period in April and May as they shunned supermarket trips during the coronavirus lockdown, industry data showed on Wednesday.
The online share of 13% of the grocery market in the four weeks to May 16 was up from 7% at the same time last year and 10% higher than in April, Market researcher Nielsen said.
While online sales soared 103% year-on-year, sales growth in stores was 6.6%, despite visits to the shops being down 24%. “Following over eight weeks in lockdown, UK shoppers are more accustomed to restricted living, and have adapted their grocery shopping habits to match,” said Mike Watkins, Nielsen’s UK head of retailer and business insight.
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